Throughout 2015, Lancaster London led the way in community spirit with its innovative Lancaster London Community Consortium. This year the hotel has its sights set on continuing its commendable efforts and achieving the same monumental success.
In 2015, the hotel soared past its pledge of £12,500 to raise £14,000 for its selected charities: COSMIC Children of St Mary's Intensive Care, SleepSmart campaign for the homeless, EAVES supporting women who have experienced violence, Vital Regeneration youth career shaper, and West London Day Centre sleeping rough services.
To equal its financial support, Lancaster London went above and beyond by matching the money raised with a commendable 14,000 hours of voluntary staff time.
In order to raise this tremendous sum of money, guests at Lancaster London were asked to contribute an additional charitable £1 to their final bill. The funds generously raised by hotel guests were then matched in charitable hours, with one hour volunteered for every equivalent £1 raised.
Lancaster London’s staff members embarked on countless projects including the hotel’s painters and decorators painting houses for EAVES victims, staff taking regular visits to schools to talk about the different roles of the hotel’s honey bees, plus staff spending time stuffing envelopes for COSMIC’s quarterly newsletters. Additionally, the hotel hosted two complimentary gatherings, notably a fundraising event for EAVES, as well as the Vital Regeneration Youth Showcase evening, both of which were staffed by hotel volunteers.
The Community Ambassador, Margaret Pollock commendably volunteered to sleep rough in London for one night to raise funds. In 2016, Margaret will be joined by Lancaster London’s very own General Manager, Sally Beck. With such dedicated leaders, it is no wonder the hotel has established itself as a key CSR player in the UK’s hospitality industry.
The Consortium's Ambassador Margaret Pollock said, "Staff have been fantastic and took an active part in making sure the programme ran to its full potential by getting involved with schools, residents' associations and churches, as well as the chosen charities. We approach the coming year with great enthusiasm and excitement, and hope to exceed all our goals.”
With CSR at the forefront of Lancaster London’s business operations, the hotel’s Executive Chef Ben Purton will participate in Chefs Adopt a School through the Royal Academy of Arts. As part of this programme, he will teach local school children about food, as well as inviting them to visit the hotel’s kitchens.
Lancaster London, Lancaster Terrace, London W2 2TY